Photography by Brantley Photography
When designing a coastal home complete with pieces that can brave tropical weather, look no further than Serena & Lily in Palm Beach. The storefront off North County Road marks the brand’s first location in the state and offers seaside furnishings curated specifically for South Florida, with customizable options available to suit any abode.
The Serena & Lily team looked for the perfect Florida outpost for two years, searching throughout Naples, Miami and West Palm Beach before landing on its current locale. Many factors contributed to this decision, notes Design Shop leader An Barz, including diversity of clients, the building itself and the fact that Palm Beach is always transitioning. The island’s coastal-chic vibe was also a huge influence.
“The spirit of Palm Beach aligned with Serena & Lily,” Barz says. “It is so much like [that of] California, where the store originated.”
The bright and airy shop sports an art deco façade that is original to the building. At the entrance, an art piece by Serena Dugan, half of Serena & Lily, hangs above an all-weather white- and blue-themed outdoor living room. Numerous furniture vignettes look as if they were pulled straight from a luxury beach house, with each outfitted with items ideal for Palm Beach, some exclusively on display at this location.
Given Serena & Lily’s California origins, the creatives behind the coastal brand wanted to set this store apart with a distinctive Palm Beach feel. They achieved this through pineapple details in the wallpaper and pillows, sea coral décor and art commissioned from local artists. Namely a space for home furniture, the store also acts as a gallery where each piece is for sale.
Natural materials are used wherever possible, from bleached coconut chandeliers and natural fiber rugs to rattan and bamboo furniture sourced from small villages. For its rattan items, Serena & Lily works with artisans who are experts at harvesting, sorting, shaping and
weaving the material.
“We support the craftsmen of small villages,” Barz says. “The least we can do is give back to them.”
In-house designers are at the ready to help those in need of decorating assistance. They’re available to aid in every step of the interior design process, starting with creating a mood board and continuing through to home visits to complete the project.
The store’s Design Center also allows clients to personalize their furniture down to the fabric, with most choosing a performance option that can stand up to busy family life. Customers can further customize with wood swatches and wall coverings, all with a beachy theme.
> Serena & Lily, 101 N. County Road, Palm Beach; 561.461.7010; serenaandlily.com